Why You Should Hire a Graphic Designer

How many times have you tried to design your own logo using PowerPoint, Word, Pages or Paint (I'm telling my age with this one)? You spend hours learning how to navigate the software before you get your design looking like you want. Once your graphic is like you want, you take it to your local Fedex office to have it printed on some marketing materials for your business. You're excited but your excitement quickly fades as the sweet customer rep hands your products to you and you see the grainy, pixelated graphic with half of your logo cut off from the top that has printed on $500+ of material! That overwhelming feeling of frustration, defeat, and regret washes over you as you find out that they in fact will not reprint or refund your money...

Let's face it, owning a business costs! Therefore, most small business owners try to cut corners when they first open. Unfortunately, skimping on your businesses branding and marketing feel can be a costly fix later on. Think of all those things you will need to change when re-branding in the future.

Graphic design requires a creative professional. There is a major difference from a $25 logo you purchased from an online site and one that has been customized for you and your businesses. A good graphic designer will know the best solution to communicate your products and services to your clients. A good designer will research your competition to better understand what will make you stand out in your field. They will take your preferences into mind and then come up with a number of creative solutions to get your message, service, or product in the forefront. Most importantly, they will design your artwork in the proper software so that it can be printed by any printer, on any product, and at any size or resolution.

Still not convinced? Here are a five reasons why you should hire a graphic designer for your business?

1. You Will Save Time
You are busy enough as it is! You should be spending the time it would take trying to come up with designs for your logo, brochures or powerpoint templates on something else! A graphic designer can come up with a design or format marketing material in a quarter of the time it will take you to do it yourself.

2. You Will Save Money
A graphic designer will know the most cost effective ways to design your materials to keep your printing costs to a minimum. By the time you’ve been able to learn and create a layout using Microsoft Publisher (a program printers hate, and will charge you an arm and a leg to print from), a designer would be able to design a proper file in their graphic suite of software, that printers will not have an issue with. Don't believe me? Go ahead and ask your local Fedex Office or Office Depot print customer rep!

3. You Will Stand Out From Your Competition
Having a template logo you bought cheap online is not going to help you stand out from your competition. Trader Joe across town may have purchased the exact same logo last week! The only way people are going to remember you and your business is if your materials stand out. Having distinct branding is what is going to raise your business above your competition.

4. Your Look Stays Consistent
Once you’ve gone through the effort of hiring a designer, don't try to mimick their work on your own. Your look and feel may lose its edge by being inconsistent. A designer will know which fonts to use where, will keep font sizes and colors consisitent and ensure the overall look and feel of all your materials will consistently capture your brand.

5. You Are More Likely to Get the Results You Want
Many clients have an idea of what they want their business materials to look like, but have no idea how to convey it. A designer will be able to get through your list of preferences and ensure that your end results will not only look the way you want but will help you achieve the goals you set out for your business materials.

Don’t start your business off on the wrong foot. Make a lasting impression with the right logo and the right marketing materials to help you get your business off the ground. Already tried it on your own or just need to improve your image? Stand out from the crowd and spend some money on a graphic designer! The right designer will work with your budget and help you prioritize what items you need for your business and what you should consider as your company grows.

Need a designer? You're on the right page! Check out the Portfolio or the Services offered, then go ahead and Contact me today! Your business will thank you!